If Your Audience Doesn’t Like Your Logo, Should You Change It? The University...
This is an older story, but still an important lesson for organizations that decide to “mess with” their brand and its related images–like logos. Late last year, the University of California system...
View ArticleBack to Branding: A 4-Step Process to Launch Your Brand Management Efforts
Branding is a fundamental task for any business, whether large or small, regardless of industry, and regardless of how long the business has been around. Effective Causes hair and expensive just here...
View ArticleExercise Caution Before You Attempt to “Rebrand”: You Have Less Control Than...
Your business’ brand is its identity to the outside world. More importantly, it’s your identity to your target audience, including your current market and your potential market. Your brand is how these...
View ArticleRebranding? Make It Pay!
Recently, we discussed the sincere contemplation and soul-seeking that should go into any decision to rebrand your business. Entrepreneur’s infographic “The 8 Must-Follow Rules for Rebranding Your...
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Thinking of Rebranding: First, Ask Yourself “Why?”
At Strategic Communications, we have worked with companies, large and small, in a variety of industries on branding and rebranding initiatives. One of the biggest areas of misunderstanding that we...
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When Branding or Rebranding Don’t Get Stuck on Names
Throughout my career I’ve been involved in numerous naming and branding initiatives and am always struck by not only the intrinsic challenges of getting a group of people to agree on a particular...
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